June 8th is National Best Friends Day, and if your BFF happens to be a pal who purrs there’s no better way to celebrate that bond than to help cats without pet parents find their purrfect human friend.
An estimated 7.6 million pets– 3.4 million of our cat companions and 3.9 million of our buddies who bark– find themselves in the US shelter system each year. Sadly, only half of these adorable adoptables find forever families to love. In order to shine a light on the option of pet adoption and to show that your canine or cat kindred spirit may be as close by as your local shelter, The Shelter Pet Project has unleashed the Social Paws campaign.
Thanks to interactive toys that helped them build social graphics complete with headlines, backgrounds, emojis and hashtags, social media savvy cats and dogs from Humane Rescue Alliance and Lost Dog and Cat Rescue Foundation in Washington, DC used their skills to make memes, videos and GIFS that will garner attention to the fact that there are animals in need of human friends at shelters from coast to coast.
Made possible through a partnership between The Ad Council, The Humane Society of the United States, Maddie’s Fund and J. Walter Thompson, the Social Paws campaign will continue to spread the message of pet adoption with ads for a variety of social media holidays, including National Space Day, National Odometer Day, National Buy a Musical Instrument Day, Eat Your Beans Day, National Moon Day and Hug Your Boss Day.
Has the artistic ad by a team of clever canines and kitties inspired you to go in search of your new feline friend? If so, visit TheShelterPetProject.org to find adoptables in your area, learn about the pet adoption process and read a series of uplifting pet adoption stories. For more information, follow The Shelter Pet Project on Facebook, Twitter and Instagram.
Photo Credit: The Shelter Pet Project
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