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Morris’ Rescue Watch Helps Shelter Cats

19113140Before he became the face of 9Lives® Cat Food Morris the Cat waited for a forever home at a shelter, and now the world’s most famous feline is helping adorable adoptables in shelters enjoy a taste of the good life thanks to the 9Lives® Morris’ Rescue Watch campaign.

With the click of a mouse cat lovers with a craving for the online antics of our purring pals can giggle for a good cause as they watch 9Lives® Morris’ Rescue Watch videos at MorrisRescueWatch.com. For every view 9Lives® cat food, in partnership with the ASPCA, will donate one meal to a shelter, for a total of up to 1 million meals!

As an added treat, through October 18, 2013 pet parents can also submit their own cute cat videos to MorrisRescueWatch.com for the chance to be one of three winners to receive a year’s supply of 9Lives® cat food (the equivalent of 15 bags of 13lb cat food to be awarded in the form of one Visa® gift card) and a $3,000 donation to their chosen shelter.

“It’s time to put the hours we spend watching cat videos to good use!” said Morris the Cat. “Whether you’re watching one of the videos or sending me a video of your own kitty on camera, each view will help care for a cat in need.”

“9Lives Morris’ Rescue Watch is a fun, easy, and interactive way for cat lovers to help feed and care for cats in need across the country,” said Carrie Schliemann, Director of Cat Food Marketing at Del Monte Foods. “With the increased popularity of watching and sharing funny cat videos, we know fans will help make a big impact on the lives of shelter cats. We’re thrilled to partner with the ASPCA in a continued effort to ensure that every cat lives well.”

Photo Credit: ClipArt

Grace Sydney
This post originally appeared on CatTipper.com and is the sole property of CatTipper and LT Media Group LLC.