As pet parents we’ve all tried to tap into the feline mind to figure out what they’re REALLY thinking when they look at us. Now, thanks to two television ads, we just might now know the inner ‘mew’sing of the meowing members of our families.
Created as a comical call for potential pet parents to choose the option of shelter adoption, The Ad Council– in partnership with Maddie’s Fund and The Humane Society of the United States— recently launched a series of PSAs for The Shelter Pet Project, a campaign which has already helped to lower the euthanasia of shelter pets by 10 percent since its launch in 2009.
Using humor to highlight the bond between former shelter pets and their human parents, the ads’ cuteness factor will hopefully coax potential adopters to check out The Shelter Pet Project’s website, where visitors can learn valuable information about welcoming a shelter animal into their family, read adoption success stories and find a furry friend through online searches of local shelter and rescue organizations.
“We are expecting our new campaign PSAs to connect with the 17 million people who are going to get a pet this year and convince at least 2.7 million of them to adopt from a shelter or rescue,” said Maddie’s Fund President Rich Avanzino. “We are hopeful that the new ads will also inspire the 14 million animal lovers who have already adopted to tell their friends why shelters are the first and best places to go for a new four-legged family member.”
“Choosing to adopt is game-changing for you and life-saving for an animal,” said Wayne Pacelle, president and CEO of The Humane Society of the United States. “Pets end up in shelters through no fault of their own – they are often victims of circumstance. If enough people in our nation choose adoption, we can eliminate the euthanasia of healthy and treatable pets in our country.”
For more information:
visit http://theshelterpetproject.org
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