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Baltimore Ravens’ Bronson Kaufusi Joins Show Your Soft Side Campaign

An injury has kept NFL rookie Bronson Kaufusi on the sidelines this season, but although his broken ankle prevented the football player from taking to the field as a defensive end for the Baltimore Ravens, nothing could stop him from helping to defend cats and dogs from the pain of abuse. The sports star is …

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Lil BUB, Jack Black Promote #EarthToMarrakech

An intergalactic cat with the magical (and musical) ability to raise people’s spirits as she raises awareness of good causes, Lil BUB has regrouped with comic star Jack Black, this time to rock out in a PSA filmed to save the future of the third rock from the sun. One year after they helped to …

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Edward Gorey’s Estate Helps Animals in Need

An artist and author who drew legions of fans into his imaginary world of the comically macabre, today the life and work of the late surrealist (and cat admirer) Edward Gorey is helping to illustrate the need to help our friends with fur, fins and feathers. Famous for his darkly humorous pen-and-ink depictions of people …

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Book Tells True Tale of Matilda The Algonquin Cat

As one of the world’s most famous felines you could say that Matilda the Algonquin Cat’s life has always been an open book. Now the rescued Ragdoll invites fans to read all about her daily routine as DirectFur of Guest Relations at a landmark Manhattan hotel in her eponymous tome, Matilda The Algonquin Cat. Along …

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London Station Displays Adoptable Cat Posters

Commuters accustomed to advertising posters on the walls of the Clapham Common Tube Station in London were recently greeted by the sight of cats, cats, and more cats, all highlighted on ad space that is being used to help sell the public on the option of pet adoption. Purchased by the “Glimpse” art group with …

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Former Top Model Helps London’s Cats in Need

In the swinging 60s she was one of Britain’s top models, with her face gracing the covers of numerous editions of Vogue magazine. Today Celia Hammond is a role model, showing the world that compassion is always in fashion. Finding a cat boarded up in an abandoned building with three kittens who had perished proved …

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