Purina® Cat Chow®’s 50th anniversary is a golden opportunity for friends of felines to show support for cats in need.
The cat food brand has just launched a “50 Years. 50 Shelters” program to help feline-focused shelters across the country, announcing a donation of up to $200,000 in product and monetary donations in acknowledgement of the shelters’ dedication to cats.
With a click of a mouse, cat people can participate in the Purina® Cat Chow® “50 Years. 50 Shelters” program and help their state’s local shelter earn an additional $1,000, simply by casting a vote through June 14, 2013. For each vote, Purina® Cat Chow® will donate $1, up to $1,000 per shelter, to be provided via a cash donation (limit one vote per person per day for all voting channels combined). Through their votes, cat lovers can help raise a total of $50,000 for the 50 participating shelters, with the donations received allowing the shelters to purchase necessary items and supplies to better serve their adoptable cats.
After making their voices heard for the shelter of their choice via a vote at www.catchow.com/50shelters, cat people can share their support by sharing or tweeting their “I voted” status, using the #50shelters hashtag on Facebook or Twitter. To identify the participating shelter in your state, visit www.catchow.com/50shelters.
As part of the program, Purina® Cat Chow® will conduct four shelter facility makeovers valued at nearly $100,000. Three shelters, SpokAnimal C.A.R.E. in Spokane, Wa., Fulton County Animal Services in Atlanta, and Western Pennsylvania Humane Society in Pittsburgh, Pa., will receive improvements valued at $30,000 each, and The Open Door Animal Sanctuary in House Springs, Mo., will receive a $10,000 makeover that will include cosmetic improvements.
All 50 participating shelters will also receive a Purina Cat Chow “50 Years. 50 Shelters.” Care Package which includes Purina® Cat Chow® brand cat food, Purina® Tidy Cats® brand cat litter and general cat care items.
“We believe that someone should always be there for cat owners, cat supporters and the cats that impact all of our lives,” said Vincent Biroscak, Purina Cat Chow brand director. “Many cat owners will attest
that they didn’t choose their cat– their cat chose them– and a countless number of those cats found their forever homes after a shelter stay. In celebration of our 50 years of supporting cats and cat owners, Purina Cat Chow is saying thank you to the shelters that are there for cats when they need it most.”
Photo Credit: ClipArt
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